The market report evaluates the existing market scenario and forecasts how it will influence the future business-to-business media market at the global level.
B2B media refers to a channel of communication between the vendors and their customers. However, for a B2B vendor, the end-user may not necessarily be the consumer. Business organizations constitute the customers of B2B vendors and this requires a distinct media mix to get business from the former. For example, if a vendor has to pitch in for advantages of cloud computing to a healthcare organization, an engineer from the company will bring his engineering experience into the discussion to justify the decision to the superiors who work in the same field. Conversely, the patients who ultimately are the end-users of cloud computing in healthcare will care little about the technology but only the result of the treatment.
This report forecasts the global business-to-business (B2B) media market to grow at a CAGR of 1.65% during the period of 2016-2020. A small target audience which will allow the vendors to customize their pitch according to the client has been picked out as key driver for the B2B media market while a decreasing level of personal relationships has been rated as the primary restraint. Increased investments in data analytics are an emerging trend in the market.
The executive summary of the report provides all the important figures including the revenue shares of the key players in the market for B2B media as well as vendor details. The introduction section of the report highlights the key aspects of the market, global and regional size and also presents Porter’s five forces to analyze the market in detail. To calculate the market size, the report considers the revenue generated from B2B media spending.
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By type, the report segments the global B2B media market in terms of type, events, by print and digital media (including social networks), and by business information. By application, the research study segments the market into business services, IT, retail and finance. Geographically, this study divides the global business-to-business media market into Americas, Europe, the Middle East and Africa (EMEA), and Asia Pacific (APAC).
The report has been prepared via an in-depth market analysis of inputs from industry experts. It covers the market landscape and forecasts its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market, exploring their strengths and weaknesses. Some of the key vendors profiled in this report are: Bloomberg, IBM, Oracle, and SAP. Other prominent vendors profiled in this report include: 3M, Archer Daniels midland, Broad Vision, Experian Data Quality, Facebook, Google, Home Depot, Insite Software, Intershop, Kentico, Microsoft, Netsuite, Shop Visible, Thomson Reuters, and Wolters Kluwer.
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